SHELBY MARIE SMITH

Emmy- Nominated Commercial & Creative Producer

Owner & Executive Producer @ Halleloo Creative

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SELECTED WORK

additional work viewable at www.halleloo.com

“You Could be Watching This…” for Kayak

Production Company: Halleloo Creative

EP: Shelby Smith

Worked with the Kayak team to bring their new suite of digital ads to live. Provided casting, locations, and all production support for this Miami-based shoot.

“Are People Getting Hotter” for Vita Coco

Production Company: Halleloo Creative

EP: Shelby Smith

Written by Shelby Smith, this cross-platform digital campaign highlighted Vita Coco’s sustainable farming practices while maintaining their tongue-in-cheek social media voice.

“Together We Can” for PBS Kids

Production Company: Halleloo Creative

EP: Shelby Smith

Developed & executed this 20 music video series for PBS Kids and Sesame Workshop. Oversaw and managed all budgeting and spending projections, crew hires, casting, permitting, scheduling & production organization. Nominated for an 2026 CAFE Emmy.

“Katabasis Book Trailer” for Harper Collins

Production Company: Halleloo Creative

EP: Shelby Smith

Producer for a series of trailers to promote upcoming releases for the publisher HarperCollins. Provided casting services, location services, design consultation, and production management.

“Bartender Cocktail Series” for Del Maguey

Production Company: Halleloo Creative

EP: Shelby Smith

Partnered with Pernod Ricard and the Del Maguey brand team to create a series of bartender-led cocktail making videos. Oversaw all scheduling & production management.

“E-comm & Social Package ” for Jameson

Production Company: Halleloo Creative

EP: Shelby Smith

This in-studio shoot featured a variety of indoor & “outdoor” sets for both photo and video assets for Jameson whiskey. Managed all production planning & coordination, casting, and scheduling.

A woman with shoulder-length brown hair, wearing a white and brown striped shirt, is smiling and covering her face with her left hand, looking to her right.

I am a commercial & creative producer with a background in writing and performing comedy, and the Executive Producer of Halleloo Creative. My passion for spreadsheets and my depth of experience (in a variety of roles on set) have enabled to me effectively and intuitively bring together teams, talents, and timelines that result in fun, collaborative, and successful shoots.

At Halleloo, I serve as the connection point between our creative, our clients, and our crew to set goals, set expectations, and oversee the development of our projects from pitch to final product. I value a game attitude, a good sense of humor, and an appreciation for every person who steps onto a Halleloo set, and I am very proud of the relationships Halleloo has fostered with both crews and clients.

As my role at Halleloo has evolved from Production Assistant to Executive Producer, I’ve found a love for all things pre-production; from working out pitches with my team, to balancing budgets and planning shoots down to the minute. My favorite moments are when a color-coded shot list has been cleared, and the shoot wrap 5 minutes early.

Away from my desk, I can usually be found reading at my local bar or making a loaf of focaccia. I’m a proud regular at my favorite neighborhood spots, and I’m on a first name basis with the morning crew at my nearby Dunkin’.

-SMS

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